What Starbucks's New CEO Has Changed, and What He Says Is Next on His List
StarbucksStarbucks(US:SBUX) WSJ·2026-01-26 17:00

Core Insights - The company, under the leadership of Brian Niccol, has invested millions of dollars to enhance the customer experience at Starbucks, particularly focusing on barista training [1] Group 1 - The emphasis on improving customer experience is a key strategy for the company in its first year under Niccol's leadership [1] - The ongoing investment in barista training indicates a commitment to quality service and customer satisfaction [1]

What Starbucks's New CEO Has Changed, and What He Says Is Next on His List - Reportify