假洋牌、代工、网红……“爷爷的农场”在拷问中国新消费

Group 1 - The brand "爷爷的农场" is facing a renewed trust crisis due to allegations regarding its "water buffalo milk" not being pure buffalo milk and the sodium content in its "children's low-salt soy sauce" being higher than some adult soy sauces [1][3] - This is not the first time the brand has encountered a trust crisis, having previously appeared on regulatory blacklists and faced ingredient controversies [3] - The company's response to these issues has typically involved statements accusing the media of misleading information, indicating a lack of recognition of its fundamental problems [3] Group 2 - Industry experts suggest that "爷爷的农场" reflects the current state of influencer brands in China's new consumer market [3]