Nike to cut 775 employees as it accelerates 'automation' at U.S. distribution centers

Core Viewpoint - Nike is implementing layoffs of 775 employees to enhance profitability and increase automation within its operations [1][2][3] Group 1: Layoff Details - The layoffs are in addition to the previously announced 1,000 corporate job cuts and primarily affect distribution center roles in Tennessee and Mississippi [1][2] - The company aims to reduce complexity and improve operational efficiency through these layoffs [2] Group 2: Strategic Goals - Nike's layoffs are part of a broader strategy to achieve long-term profitable growth and improve margins [3] - The company is focusing on streamlining operations, enhancing supply chain efficiency, and investing in advanced technology and automation [2][3] Group 3: Industry Context - The trend of automation is impacting distribution center jobs across corporate America, with other companies like UPS also announcing significant job cuts due to automation [3] - The layoffs occur during a period of transition for Nike, as CEO Elliott Hill seeks to address challenges stemming from previous sales strategies [3][4]