美食、非遗、千灯会……成都青羊区新春消费季启动，将持续至3月

Core Viewpoint - The Chengdu Qingyang District has launched a Spring Festival consumption season series of activities, running until March 2026, aimed at creating a one-stop cross-year consumption experience for citizens, focusing on food, accommodation, transportation, tourism, shopping, and entertainment [1]. Group 1: Consumption Initiatives - The consumption season will feature various consumer-friendly measures, including the issuance of "Warm Winter Flavor" dining vouchers from December 21, 2025, to February 28, 2026, with discounts such as "spend 100 get 30 off" and "spend 301 get 300 off," applicable to all designated dining establishments in the district [1]. - The initiative will also collaborate with "Dazhong Dianping" to provide additional platform subsidies and launch the "Fireworks·Feast" special event, allowing citizens to collect coupons through a dedicated check-in page [1]. Group 2: Cultural and Tourism Activities - Key cultural and tourism landmarks like Kuanzhai Alley and Xicun Courtyard will serve as venues for the consumption season, featuring events such as "The Lights of Kuanzhai·Stories of China" light show from February 15 to March 3, 2026, and the "Horse Good Fortune·Joyful Xicun" event from January 24 to February 23, 2026, which will include folk experiences, specialty markets, and brand discounts [1][3]. - The consumption season will also integrate intangible cultural heritage with events like the "Dream of the Steed·Joyful Sugar Market" and the second "Fortune" Festival from January 24 to February 1, showcasing local products and offering hands-on experiences in traditional crafts [3]. Group 3: Government and Market Collaboration - The Chengdu Qingyang District's Commerce Bureau emphasizes a "government guidance + market operation" model to integrate various resources, creating diverse consumption scenarios that foster a joyful and harmonious festive atmosphere, thereby boosting the local Spring Festival consumption market [5].