Nike plans to cut hundreds of jobs amid automation push

Group 1 - Nike plans to cut nearly 800 jobs, specifically 775 positions, primarily affecting distribution centers in Tennessee and Mississippi as part of an automation initiative [1][5] - The company aims to strengthen and streamline operations to enhance speed, discipline, and service to athletes and consumers, focusing on advanced technology and automation [2][5] - These layoffs are part of a broader strategy to reduce complexity and improve operational efficiency, contributing to long-term profitable growth and improved EBIT margins [5] Group 2 - Nike's recent job cuts follow a previous announcement in August 2022 to reduce less than 1% of its corporate workforce, and a planned cut of 2% of its workforce, equating to over 1,600 workers, in February 2024 [6] - Under CEO Elliott Hill's leadership, Nike is investing in its running shoe and sneaker lines to regain market share lost to competitors, despite facing challenges such as declining gross margins and poor sales in China [9] - The company's stock closed at $64.99, reflecting a 2% increase year to date [9]