Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp

Core Insights - Meta is planning to test new subscription models that will provide users with access to exclusive features across its apps, enhancing productivity and creativity while expanding AI capabilities [1][2] Subscription Features - The upcoming subscriptions will offer a premium experience on Instagram, Facebook, and WhatsApp, allowing users to access special features and gain more control over sharing and connections, while keeping core experiences free [2] - Each app subscription will feature distinct exclusive offerings, indicating a flexible strategy in testing various subscription features and bundles [2] AI Integration - Meta intends to scale Manus, an AI agent acquired for approximately $2 billion, as part of its subscription plans, integrating it into Meta products while also offering standalone subscriptions to businesses [3][4] - The company is working on adding a shortcut to Manus AI on Instagram, showcasing its commitment to enhancing user experience through AI [4] Vibes Video Generation - Meta plans to introduce subscriptions for AI features, including Vibes, an AI-powered short-form video creation tool, transitioning from a free model to a freemium access model with subscription options for additional video creation opportunities [5] Specific Features for Instagram - The new Instagram subscription will allow users to create unlimited audience lists, view followers who do not follow back, and check Stories without the poster knowing [6] Distinction from Meta Verified - The new subscriptions will be separate from Meta Verified, which is aimed at content creators and businesses, while the upcoming offerings will target a broader audience [7][9] Revenue Generation and Market Context - The introduction of additional subscriptions is expected to enhance Meta's revenue, although concerns about subscription fatigue among users may pose challenges [10] - The success of Snap's Snapchat+ subscription, which has over 16 million subscribers, indicates a viable market for social media subscriptions, suggesting that Meta will need to offer compelling products to attract users [11]