Group 1 - The article highlights the growing popularity of ice and snow tourism, with an increasing number of skiing enthusiasts traveling to ski resorts, leading to a boost in related industries and consumer spending [2][3] - Ski resorts are experiencing a significant rise in visitor numbers, with over 80,000 guests recorded from November 2025 to mid-January 2026, and projections indicating that total attendance for the season could exceed 200,000 by March 2026 [3] - The demand for ski equipment delivery services has surged, with companies like SF Express reporting a 40% increase in business volume compared to the same period last year, primarily driven by orders from southern regions such as Guangdong, Zhejiang, and Shanghai [4] Group 2 - Customized delivery solutions for ski equipment have been introduced by courier companies, utilizing specialized packaging materials to minimize transport damage and ensuring delivery within 48 hours to major cities [4][5] - Ski resorts are collaborating with local cultural heritage sites to create unique tourism experiences, such as combining skiing with historical sightseeing, which is expected to attract more visitors [6][10] - Educational initiatives are being implemented at ski resorts, where students participate in snow sports training, enhancing physical fitness and enriching school curricula, with over 40,000 students expected to visit during the season [7] Group 3 - The integration of cultural and tourism activities is evident, with local markets and events being organized around ice and snow themes, contributing to the overall economic impact of winter tourism [11][12] - Innovative attractions, such as the industrial-themed ice and snow experiences at the Daan Locomotive Exhibition Park, are being developed to engage visitors and provide educational opportunities [12] - The winter fishing activities and associated events are also gaining popularity, with a focus on interactive experiences and local product sales, further diversifying the winter tourism offerings [13]
以雪为“媒”带旺周边产业 激活消费新动能
Yang Shi Wang·2026-01-27 00:01