Zhi Tong Cai Jing·2026-01-27 00:11Core Viewpoint - Anta Sports (02020) has announced a conditional agreement to acquire 43.01476 million shares of Puma SE, representing approximately 29.06% of the total issued share capital, for a total consideration of about €1.506 billion (approximately RMB 12.278 billion) at €35 per share [1][2][3] Group 1 - The target company, Puma SE, is a European company organized under German law, listed on the Frankfurt Stock Exchange and engaged in the development and sale of various sports and lifestyle products, including footwear, apparel, and accessories under the PUMA brand [2] - The acquisition is a significant step in the company's strategy of "single focus, multi-brand, and globalization," aiming to enhance its position and brand recognition in the global sports goods market [3] - By becoming the largest shareholder of Puma, the company expects to leverage its existing multi-brand and specialized layout to complement Puma's global business and product segmentation [3] Group 2 - The company has accumulated successful experiences in promoting multi-brand transformation, value reconstruction, and high-quality growth in both Chinese and global markets [3] - The company plans to seek representation on Puma's supervisory board post-transaction to collaborate closely with other members and maintain Puma's brand identity and heritage [3] - The goal is to reactivate Puma's brand value and leverage its strengths to create long-term value for global consumers and stakeholders [3]