Group 1 - The core viewpoint of the article emphasizes the importance of children's health as the foundation for the future of the nation, with Minsheng Group committing to creating a dedicated nutrition brand for children through its new "Xiao Jin Wei Ta" strategy [3][4] - Minsheng Group's Chairman, Zhu Fujiang, highlighted the company's responsibility and capability to uphold professional standards in the health sector, marking a new beginning for the company in the context of a century-old pharmaceutical legacy [3] - The Secretary-General of the China Nutrition Health Food Association, Zhang Zhongpeng, analyzed the development trend of the Chinese children's nutrition market, stressing the importance of research tailored to Chinese children's physical needs [3] Group 2 - The collaboration between Minsheng Group's "Xiao Jin Wei Ta" and the globally popular "Minions" IP aims to inject joy and companionship into professional nutrition, achieving both visibility and emotional connection with consumers [4] - The strategic choice of the "Minions" character aligns with the brand's vision of supporting children's growth, appealing to both parents as decision-makers and children as users [4] - The partnership will leverage the upcoming release of the "Minions" movie in 2026 to amplify brand influence, while the in-house IP "V Bao" will continue to serve as a supportive companion for children [4]
深耕儿童健康赛道 民生集团联合“小黄人”发布2026小金维他品牌战略
Zhong Guo Jing Ying Bao·2026-01-27 00:16