2026 年的 Coding 时刻是 Excel

Core Insights - Excel is poised to become a high-value area similar to Coding, with the potential for rapid growth driven by its large market size and self-serve adoption model [1][2]. Group 1: Market Potential - The global monthly active users (MAU) for spreadsheets is estimated to be around 1.5 to 1.6 billion [1][22]. - The software industry is valued at approximately $1 trillion, with application software potentially accounting for about 50% of this market [23]. - Excel's total addressable market (TAM) is significantly large, as many software applications can be viewed as "Excel wrappers" [17][23]. Group 2: Adoption and Growth Model - Excel can extend into various sectors such as finance, operations, and analytics, allowing for a broad range of applications [1][17]. - The self-serve adoption model enables users to quickly integrate and utilize Excel without extensive marketing efforts [2][17]. - The financial sector is identified as a natural entry point for Excel's expansion due to high profitability and a strong willingness to invest in productivity tools [24]. Group 3: Competitive Landscape - Major players like OpenAI and Anthropic are actively entering the spreadsheet and productivity workflow space, indicating a competitive environment [2]. - The success of Coding has demonstrated the potential for rapid growth in self-serve tools, suggesting that Excel could follow a similar trajectory [24].