Zhi Tong Cai Jing·2026-01-27 01:56Core Viewpoint - Anta Sports has acquired a 29.06% stake in PUMA SE from Artémis for a total consideration of €1.506 billion (approximately ¥12.278 billion), which is expected to enhance its position in the global sports goods market and increase brand recognition [1]. Group 1: Acquisition Details - Anta Sports purchased 43.0148 million shares of PUMA SE at a price of €35 per share [1]. - The acquisition makes Anta the largest shareholder of PUMA SE, indicating a significant strategic move [1]. Group 2: Market Impact - Following the announcement, Anta Sports' stock price increased by over 3%, reaching HK$78.6 with a trading volume of HK$333 million [1]. - The acquisition is anticipated to strengthen Anta's overall international competitiveness in the sports goods sector [1]. Group 3: PUMA SE Overview - PUMA SE is engaged in the development and sale of various sports and lifestyle products, including footwear, apparel, and accessories under the PUMA brand [1]. - PUMA's shares are listed on the Frankfurt Stock Exchange and are traded in several regulated markets across Germany [1].