2 1 Shi Ji Jing Ji Bao Dao·2026-01-27 02:57Core Viewpoint - The control of Mengniu over Miaokelando (600882) appears to be entering a new phase following the dismissal of founder Chai Xiu from key positions, with Kuai Yulong appointed as the new general manager [1][10]. Management Changes - Chai Xiu has been removed from the positions of vice chairman, general manager, and legal representative as of January 23, while still retaining his role as a director [1][3]. - Kuai Yulong, who has a strong background with Mengniu, has been appointed as the new general manager, with the legal representative role also changing to him [1][3]. Financial Impact - The dismissal of Chai Xiu is linked to a historical investment guarantee dispute that has negatively impacted Miaokelando's performance, leading to significant asset impairment losses estimated to reduce net profit by approximately 119 million to 127 million yuan [4]. - The company reported a revenue increase of 14.22% year-on-year to 1.39 billion yuan for Q3 2025, with net profit rising by 214.67% to 42.97 million yuan [7]. Market Dynamics - The growth is attributed to the B-end market, particularly in the mozzarella cheese sector, where domestic products are replacing imports [8]. - Mengniu's extensive upstream resources are providing stability in raw milk supply and cost, enhancing the competitiveness of domestic cheese products [8][9]. Stock Performance - Following the management changes, Miaokelando's stock price fell by over 2%, with a current market capitalization of 11.6 billion yuan [11].