没有转化率数据，要价堪比“美国春晚”，OpenAI对ChatGPT广告要价惊人

Core Insights - OpenAI is implementing an aggressive pricing strategy for advertising on its ChatGPT platform, comparable to the most expensive advertising slots in the U.S. [1][2] - The company has not provided conversion rate data to potential advertisers, which may hinder decision-making for ad investments [1][3] - The success of this pricing strategy will depend on market reactions and the effectiveness of early advertising campaigns [4][5] Pricing Strategy - OpenAI has set a pricing target of approximately $60 per thousand impressions for its initial ads, which will appear below ChatGPT responses [2] - This pricing is significantly higher than platforms like Meta, where costs are typically below $20 per thousand impressions [2] - The lack of conversion rate data presents a challenge for advertisers accustomed to data-driven decision-making [2][3] Platform Advantages - ChatGPT boasts a large user base with high engagement, providing a solid foundation for advertising opportunities [3] - Users of ChatGPT are generally tech-savvy and possess higher purchasing power, making the platform attractive for specific advertisers [3] - The interactive nature of the platform allows for innovative advertising formats [3] Market Response - The effectiveness of OpenAI's high pricing strategy will be tested by the experiences and feedback of early adopters [4] - Positive results from initial advertisers could lead to increased interest from other brands, while poor performance may necessitate a reevaluation of pricing and data transparency [4] Industry Implications - OpenAI's approach reflects a new phase in the commercialization of AI platforms, highlighting the challenge of balancing user experience with monetization [5] - The advertising practices of ChatGPT may serve as a significant reference point for the industry as AI applications become more widespread [5]