Group 1 - Anta Sports Products Co., Ltd. has announced the acquisition of a 29.06% stake in Puma SE from Groupe Artémis for €1.5 billion (approximately ¥12.39 billion), marking a significant step in its globalization strategy [2] - The acquisition is expected to enhance Anta's influence, visibility, and competitiveness in the global sports goods market, with completion anticipated by the end of 2026, pending regulatory approvals [2] - Anta's Chairman, Ding Shizhong, emphasized that becoming the largest shareholder of Puma is a milestone in the company's "single focus, multi-brand, globalization" development strategy [2] Group 2 - Following the acquisition, Anta will become Puma's largest shareholder, and the combined global revenue of Anta, Amer Sports, and Puma is expected to approach that of Adidas [3] - Anta has a history of strategic acquisitions, including the purchase of the FILA brand in 2009, which marked the beginning of its multi-brand development path [4] - The company has faced challenges in integrating acquired brands, as seen with FILA, which took five years to become profitable after its acquisition [4][5]
安踏集团15亿欧元收购彪马29.06%股权
Di Yi Cai Jing Zi Xun·2026-01-27 03:18