沙利文三重数据认证，奥克斯领跑空调市场价值竞争

Core Insights - The report by Sullivan highlights that AUX Air Conditioning is projected to be among the top three global sales of household split air conditioners from 2018 to 2024, with the company achieving the highest sales in the mass market for two consecutive years from 2023 to 2024 and leading in smart voice air conditioner sales for three consecutive years from 2022 to 2024 [1][3][4] Group 1: Market Position and Strategy - AUX's market leadership is attributed to 32 years of experience in the air conditioning industry, focusing on innovation and quality as core values, which has allowed the company to build a differentiated competitive advantage [1][4] - The company has established a full industry chain capability, mastering core components like compressors, and has partnered with Panasonic for compressor development, ensuring self-control over core technologies [1][4] - AUX's product strategy of "high configuration, super value" aligns well with market demand, supported by innovative sales models that eliminate intermediaries, allowing direct sales to consumers [4][6] Group 2: Technological Advancements - AUX has made early investments in the smart technology sector, leading to a significant advantage in the market, with a focus on user needs and technology iteration [3][4] - The upcoming launch of the "Air Butler" series in 2026 will integrate smart voice, smart temperature control, and other technologies, transitioning from "single product intelligence" to "scene intelligence" [3] Group 3: Service Innovation - AUX is set to introduce a 10-year free warranty and a 365-day exchange policy starting January 1, 2026, becoming the first in the new first-tier market to offer such services, addressing long-term user concerns about after-sales support [4][6] - The combination of product quality and service innovation is expected to enhance user trust and strengthen AUX's competitive position in the market [6] Group 4: Global Expansion - AUX has established a presence in over 150 countries and regions, maintaining market leadership in more than 20 countries, which complements its ranking among the top three in global household split air conditioner sales from 2018 to 2024 [4] - The company operates 15 major manufacturing bases and 7 R&D centers globally, enabling localized operations that adapt products to different climates and user habits [4]