BABA(US:BABA) Xin Lang Cai Jing·2026-01-27 03:41Core Insights - Tmall International is set to welcome 2,415 new overseas brands in 2025, indicating a double-digit growth in the number of first stores opened, averaging over 6 new brands daily [1][3] - The top three new imported brands for 2025 include the South Korean fashion brand COVERNAT, the Australian nutrition brand herbs of gold, and the South Korean celebrity merchandise brand Weverse Shop [1][3] - The new brands span 52 countries and regions, with the highest number coming from the United States, Japan, and South Korea, while France, New Zealand, and Australia show the fastest growth [1][3] Industry Trends - The most concentrated influx of new overseas brands is in the health, beauty, and maternal and infant sectors, with the maternal and infant industry seeing a 128% increase in new brands, particularly in the baby food segment [1][3] - The fastest-growing categories in terms of transaction volume over the past year include toys, outdoor equipment, baby food, fashion cosmetics, and pet health, all of which have doubled in growth, reflecting consumer preferences for quality imports and family-oriented products [1][3] Brand Expansion - Tmall International currently hosts over 40,000 brands from more than 110 countries and regions, indicating a significant global reach and brand diversity [2][4]