Group 1 - Anta Sports Products Limited will acquire a 29.06% stake in Puma from the Pino family for €1.5 billion (approximately $1.8 billion), becoming Puma's largest shareholder [1] - The purchase price of €35 per share represents a 62% premium over Puma's closing price of €21.63 on the previous day, leading to a nearly 17% increase in Puma's stock price during trading [1] - Following the announcement, Anta's stock price rose by 3.4% in early trading [1] Group 2 - The share sale comes as Puma seeks to revitalize its performance after losing market share to Nike and Adidas, while facing competition from rapidly growing brands like New Balance and Hoka [2] - Anta believes that becoming Puma's largest investor will enhance Puma's international competitiveness and brand recognition [2] - Anta plans to seek a seat on Puma's board once the transaction is finalized, aligning with its acquisition strategy focused on brands with strong value and potential [2]
溢价62%!安踏18亿美元拿下彪马29.06%股份,剑指国际市场
Sou Hu Cai Jing·2026-01-27 04:11