Core Insights - Douyin E-commerce and ByteDance Charity held a non-heritage market event at the Summer Palace in Beijing, showcasing the integration of offline exhibitions and online broadcasts to enhance user experience in interest-based e-commerce [1] Group 1: Event Overview - The "Liuda Festival" is the first IP co-created by Douyin E-commerce with different cities, having previously hosted events in Guangzhou and Jingdezhen [1] - The non-heritage market is set in various locations within the Summer Palace, featuring categories such as non-heritage crafts, cultural products, food and beverages, and clothing accessories [1] Group 2: Market Impact - Douyin E-commerce projects that by 2025, over 300 million users will have purchased non-heritage related products on its platform [1] - The number of merchants engaging in live broadcasts related to non-heritage products has increased by 43% year-on-year [1]
抖音电商、字节跳动公益在颐和园落地非遗市集
Bei Jing Shang Bao·2026-01-27 06:06