ZHONGYIN BABI FOOD CO.(SH:605338) Zhong Guo Xin Wen Wang·2026-01-27 06:06Core Insights - The partnership between Laoxiangji and the National Sports Administration Training Bureau aims to provide long-term support for the dietary and ingredient needs of national athletes during their training periods [1][2]. Group 1: Strategic Collaboration - Laoxiangji has been recognized as a dining partner for the national team, emphasizing its commitment to health, taste, and safety in food supply [2]. - The collaboration is rooted in Laoxiangji's dedication to quality and health, with plans for a "Health Year" initiative in 2026 that includes calorie and nutrient labeling [2][3]. Group 2: Nutritional Enhancement - The partnership allows Laoxiangji to refine its dining capabilities by integrating professional sports nutrition concepts, ultimately benefiting consumers with safer and healthier dining options [3]. - Laoxiangji will engage deeply in the national team's training support, leveraging its entire supply chain to ensure comprehensive food safety and nutritional quality [3]. Group 3: Value Creation - The collaboration aims to create a "sports empowering livelihood" model, where high-end dining experiences gained from serving the national team will be translated into offerings for Laoxiangji's nationwide outlets [4]. - The partnership is expected to enhance Laoxiangji's brand credibility and set a positive example for the Chinese fast-food industry in terms of health, standardization, and transparency [4].