NEWty2026天猫超级新品盛典举办

Core Insights - The NEWty 2026 Tmall Super New Products Gala highlighted the impressive growth of new products in 2025 and introduced key support measures for high-quality new products in 2026, along with six major new product awards and a special recognition for women in business [1][14] Group 1: Growth Data - In 2025, over 16 million high-quality new products were launched on Tmall, setting a historical record, with more than 30,000 products achieving sales exceeding 1 million, representing a 35% year-on-year increase in quantity and a 34% increase in overall sales [2] Group 2: Brand Innovations and Success Stories - Leading brands shared exclusive methodologies for new products at the gala, with Adidas reporting a sales increase of over 25 times compared to the previous two years through its new series and Tmall's global launch [4] - Pantene's new product, a peptide hair mask, reached over 100 million new consumers within a month of launch, driven by innovative efficacy and targeted marketing on Tmall [4] - AMD leveraged AI technology to create a cultural brand image, promoting new products through Tmall and establishing itself as a pioneer in AI applications in China [4] Group 3: Awards and Recognitions - Several brands received annual awards for outstanding innovation and marketing, including Yaya for breaking 100 million in sales during Tmall Super Brand Day and achieving over 30,000 sales of its new product series [5] - Talanis was recognized for its innovative children's running shoes, achieving explosive growth and becoming the first Tmall super product brand in children's shoes to surpass 100 million in sales [5] - The "Cultural Creativity Brand of the Year" award went to Mao Ge Ping for its "Earth Eye Shadow" series, which achieved over 300 million in exposure through Tmall [6] Group 4: Annual Business Awards - The Tmall Annual Business Person Award recognized influential figures in the consumer market, including Gao Dekang from Bosideng for leading Chinese down jackets globally, and Adrian Siu from Adidas for driving digital innovation in the sports market [9][10] Group 5: Women's Empowerment Initiatives - The gala featured special awards for women's empowerment, recognizing brands that integrate commercial practices with support for women's growth, such as Erdos Group and Estée Lauder [11] - The "Annual Women's Power Award" was awarded to Ma Xiaoyu from L'Oréal China for her contributions to women's rights and empowerment in the industry [11] Group 6: 2026 Support Measures - Tmall announced its core support measures for high-quality new products in 2026, including increased resource investment and enhanced marketing strategies to ensure successful product launches [14]