Core Insights - The report by Tongcheng Travel indicates that the combination of the "longest Spring Festival holiday in history" and the "5-day leave for 15-day vacation" trend is significantly boosting the activity in the cultural and tourism market for the upcoming Spring Festival in 2026 [1][4] - There is an increasing trend in travel bookings for flights, hotels, and group tours on the Tongcheng platform, continuing the upward trend observed during the New Year [1][4] Travel Trends - The Spring Festival is not only a time for family reunions but also represents another "super long golden week" after National Day, with a growing proportion of travelers expected to participate in leisure travel, family visits, and reunions [5] - The characteristics of "segmented New Year" and "composite Spring Festival" are becoming more pronounced, with multiple travel peaks expected during the holiday, particularly from the second to the third day of the New Year [5] Popular Destinations - According to Tongcheng data, the top five popular destinations for the Spring Festival are Guangdong, Fujian, Sichuan, Chongqing, and Jiangxi [2][5] - The report highlights that Southeast Asia remains the preferred overseas destination for Chinese travelers during the Spring Festival, with major cities like Bangkok, Singapore, Kuala Lumpur, Ho Chi Minh City, and Bali being the most sought-after [7][8]
同程旅行：春节多地文旅掀起“年味抢客潮”，广东、福建、四川位列top3