“非遗贺新春·寻味中国年”主题推广启动

Core Viewpoint - The launch of the "Intangible Cultural Heritage Celebrating the New Year · Tasting Chinese New Year" theme promotion and the Intangible Cultural Heritage New Year Shopping Month aims to enhance cultural consumption and create a festive atmosphere during the Spring Festival [1] Group 1: Event Overview - The event was initiated on January 26, 2026, in Guangzhou, Guangdong Province [1] - It features various themes such as "Lighting up Chinese Lanterns," "Family Reunion with Food," and "Celebrating the New Year in Intangible Heritage Museums" [1] - A series of unique activities will be held during the Spring Festival to create new consumption scenarios for intangible cultural heritage [1] Group 2: Activities and Promotions - The event includes a video live-streaming activity titled "Intangible Cultural Heritage Celebrating the New Year · The Flavor of My Hometown," promoting local intangible cultural heritage products and welfare measures [1] - The "Intangible Cultural Heritage Trend Market" will showcase over 130 representative projects from 15 provinces and municipalities, including Hong Kong and Macau [1] - Intangible cultural heritage inheritors will participate in live broadcasts to promote and sell unique products while sharing stories of protection and inheritance [1] Group 3: Duration and Impact - The Intangible Cultural Heritage New Year Shopping Month will last until March 3, 2026, featuring suitable products, travel routes, and experience services for the Spring Festival [1] - The initiative aims to stimulate consumer vitality and position intangible cultural heritage as a new hotspot and driving force for innovative consumption [1] - Concurrently, Guangdong Province's cultural and tourism department is hosting a series of activities titled "Guangdong Goods Going Global, Delicious Food in Guangdong" [1]