研报掘金丨东吴证券:维持分众传媒“买入”评级,公司主业仍然保持稳健的增长
Ge Long Hui·2026-01-27 06:49

Core Viewpoint - Dongwu Securities report indicates that Focus Media has sold its stake in Shuhe, resulting in an impairment loss due to regulatory impacts on Shuhe's performance, which will affect Focus Media's earnings [1] Group 1: Financial Impact - Focus Media's impairment loss from the sale of Shuhe is approximately 2.153 billion yuan, as the exit value is lower than the book value due to regulatory influences [1] - The earnings per share (EPS) forecasts for 2025-2027 have been adjusted from 0.39/0.49/0.54 yuan to 0.21/0.46/0.51 yuan [1] - The corresponding price-to-earnings (PE) ratios for 2025-2027 are projected to be 35.45/16.29/14.73 times [1] Group 2: Future Outlook - Despite the impairment loss, Focus Media's core business continues to show stable growth, and the impairment will not affect its future high dividend strategy [1] - The valuation for 2026-2027 still possesses a margin of safety, leading to a maintained "buy" rating [1]

SCS-研报掘金丨东吴证券:维持分众传媒“买入”评级,公司主业仍然保持稳健的增长 - Reportify