“十五五”开局 中汽中心打出焕新“组合拳”

Core Insights - The China Automotive Technology and Research Center (CATARC) aims to become a leader in the entire automotive ecosystem value chain during the "14th Five-Year Plan" and has set strategic visions for the "15th Five-Year Plan" [2][4][10] Group 1: Achievements During the "14th Five-Year Plan" - CATARC has made significant progress in the automotive industry, transitioning from "large" to "strong" amidst global changes towards electrification, intelligence, and connectivity [4][6] - Over the "14th Five-Year Plan," CATARC led the development of over 900 standards and published 13 international standards, enhancing its reputation as a trusted entity in the automotive sector [4][5] - The organization has maintained leading levels in key operational metrics such as R&D investment intensity, operating income profit margin, and return on net assets [5] Group 2: Brand Renewal and Strategic Vision - CATARC has launched a comprehensive brand renewal, establishing itself as "China's leader in the entire automotive ecosystem value chain," with a focus on innovation, empowerment, and authority [7][8] - The new brand positioning aims to align with the high-quality development needs of the industry and reflects CATARC's commitment to embracing change and collaboration [7][8] - The brand renewal is seen as a vital step in enhancing CATARC's role in national economic strength and global competitiveness [8] Group 3: Media and Communication Strategy - The establishment of the Media Center is intended to enhance CATARC's brand image and communication effectiveness in a fragmented media landscape [9] - The Media Center will focus on creating a professional and vibrant communication platform, integrating various channels to tell the story of CATARC and the automotive industry [9] - This initiative aims to amplify the visibility of CATARC's contributions and the value of the automotive industry to a broader audience [9]