整治“内卷式”竞争十大案件曝光，两起私域直播虚假宣传被点名

Group 1 - The core focus of the news is the announcement by the State Administration for Market Regulation regarding the crackdown on "involution" competition, highlighting two significant cases of false advertising in the private domain live streaming sector [1] - The two cases involve one where an individual was penalized for illegal food marketing through private domain marketing and another involving Guangzhou Zanshang Information Technology Co., Ltd. for false advertising, resulting in a total fine of 1.1 million yuan [1] - The regulatory body aims to enhance consumer protection by intensifying enforcement against unfair competition in the consumer sector, particularly targeting false marketing practices [1] Group 2 - A special campaign was launched to combat false advertising in the elderly sector, resulting in the collection of nearly 10,000 leads, handling of 6,175 cases, and fines exceeding 100 million yuan [2] - The regulatory authority has established a dedicated mechanism to address the trend of false advertising in health products shifting to private domain live streaming, ensuring comprehensive enforcement from platforms to merchants [2] - The State Administration for Market Regulation has engaged with relevant platform companies to ensure they fulfill their responsibilities in combating illegal activities, including limiting access to suspected illegal links and enhancing user notifications [2]