得利斯设立上海运营中心 加速推动品牌国际化

Group 1 - The establishment of the Shanghai operation center marks a new phase in the company's expansion in the East China market, aiming to leverage Shanghai as a strategic hub for nationwide and global outreach [1] - The total investment for the Shanghai operation center project is approximately 93.06 million yuan, integrating R&D, marketing, and brand promotion to enhance the company's market penetration [1] - The company currently operates five major production bases across China, covering various market regions, which supports its strategic upgrade and national network [1] Group 2 - The Shanghai operation center will serve as a key engine for upgrading the company's e-commerce business, with a target sales revenue of over 100 million yuan by 2025, achieving over 200% of the annual goal [2] - The center will also establish an R&D facility focused on innovative development of both Chinese and Western-style prepared foods, enhancing the company's technological capabilities and product offerings [2] - The internationalization strategy is being advanced through partnerships in South Africa and Southeast Asia, with efforts to build a sales and service network across Europe, including key partnerships in the UK, France, Italy, and Germany [3]