“广货行天下”春季行动灯饰专场促销活动在中山古镇举行

Core Insights - The "Guanghuo Hang Tianxia" Spring Action promotional event in Zhongshan, Guangdong, showcased over 100 companies participating in live streaming sales, significantly boosting daily exposure by 70%-80% and increasing single-session transaction volume by approximately 120% [1][2] - Guangdong's lighting industry is transitioning towards high-end, intelligent, and green manufacturing, moving from traditional production to a comprehensive solution model that integrates design and smart manufacturing [1][3] - The province's lighting industry is projected to generate revenues of 177.146 billion yuan in 2024, accounting for about 70% of the national market share, with exports valued at 54.92 billion yuan, representing 52% of the national total [3] Industry Development - The event featured major companies like Opple Lighting and Mulin Sen, with 20 premium exhibition booths and 80 quality enterprises conducting live streams, highlighting the shift from selling products to offering solutions and experiences [2] - Guangdong's lighting industry has established a robust ecosystem with a complete supply chain, leading to a competitive advantage in both domestic and international markets [2][3] - The region is developing a world-class lighting industry belt, with a focus on rapid response and one-stop procurement capabilities, attracting global buyers and capital [4][5] Future Outlook - The industry is evolving towards a model that emphasizes system solutions rather than just product sales, with Guangdong lighting companies participating in large-scale projects and establishing overseas warehouses and service centers [5] - The collaborative regional model, known as "1+1+N," is enhancing competitiveness, with Shenzhen focusing on high-end LED technology and Zhongshan serving as the largest production base for lighting fixtures globally [4][5] - The Guangdong lighting sector is leveraging its strong cluster foundation and growing international capabilities to expand its global market presence and pursue high-quality development [5]