2026年全国“老字号嘉年华”暨大湾区年味消费季活动在广州启动

Group 1 - The "National Old Brand Carnival" and the Greater Bay Area New Year Consumption Season were launched in Guangzhou, focusing on the theme "National Goods Trend, Revitalization and Renewal" [1] - The event will feature a "1+4" format, including the "Old Brand Creative Market," "Old Brand Public Appreciation," "Old Brand Famous Products Expo," and "Old Brand Craftsmanship Going Global," with 35 diverse activities planned [1] - Eight national thematic activities will be organized to create a "one-stop" shopping platform and consumption scene for the upcoming Year of the Horse Spring Festival [1] Group 2 - The Greater Bay Area New Year Consumption Season will last until January 28, featuring a themed market showcasing unique old brand products from Guangzhou and other cities in the Greater Bay Area [2] - Notable products include Wanglaoji International Cans, Zhujiang Beer Tea Beer, and commemorative items for the 15th National Games, along with intangible cultural heritage experiences and national trend performances [2] - Guangzhou boasts 35 national old brands, 82 Guangdong old brands, and 150 Guangzhou old brands across various industries, forming a vibrant representation of Lingnan commercial culture [2] Group 3 - Guangzhou is supporting the high-quality development of old brands through policies and innovation, with the "Guangzhou Old Brand Recognition Management Measures" set to be implemented by 2025 [3] - The management of old brand recognition will be transferred to government departments to enhance their role in trade circulation, consumption promotion, and quality management [3] - An investment of over 180 million yuan will be allocated to support various projects, establishing a mechanism for state-owned asset revenue subsidies to guide enterprises in developing tailored strategies [3]