苹果突然大降价，有人买完第二天就降2000元！消费者投诉维权

Core Viewpoint - The recent price drop of the iPhone Air has led to significant consumer dissatisfaction, with many buyers feeling unfairly treated due to the rapid depreciation of the product shortly after purchase [1][4]. Group 1: Consumer Reactions - A consumer reported purchasing the iPhone Air at the original price of 7999 yuan, only to find it discounted by 2000 yuan the next day, resulting in a net loss of 2000 yuan [1]. - Many consumers are expressing their frustration online, with some suggesting that retailers should provide guarantees against price drops for a certain period [3]. - Complaints have surged on platforms like 12315 and Black Cat Complaints, focusing on the price drop issue and targeting both Apple flagship stores and authorized retailers [4][5]. Group 2: Product Performance and Market Response - The iPhone Air, launched in October 2025, has not performed well in the Chinese market, achieving only about one-third of Apple's sales expectations shortly after its release [11]. - In contrast, the iPhone 17 series has seen significantly higher activation numbers, with the iPhone 17 Pro Max reaching 826,000 units, while the iPhone Air's sales were only 1/40 of the highest model in the same series [11]. - Due to poor sales, Apple has reportedly cut the production plan for the iPhone Air by half and is reallocating resources to the iPhone 17 series and new foldable models [11]. Group 3: Pricing Strategy Concerns - The iPhone Air's pricing strategy has been criticized for being too close to the iPhone Pro series while offering lower specifications, leading to perceptions of poor value [11]. - The product's rapid price drop of over 30% within three months of launch has raised ethical concerns regarding Apple's pricing practices [5].