2026北京两会丨对话市政协委员安金明：深化文商旅体展融合，入境游应“从需求端提质产品供给”

Core Viewpoint - The Beijing inbound tourism market is experiencing a strong recovery, with a more diverse customer base and accelerated product service upgrades, although challenges such as service quality and talent shortages remain to be addressed [3][4][6]. Group 1: Market Recovery and Growth - In 2025, Beijing is expected to receive 5.48 million inbound tourists, a year-on-year increase of 39%, generating tourism revenue of 50.56 billion yuan, up 44.7%, both reaching historical highs [4]. - The traditional tourist demographic has shifted, with emerging markets gaining prominence, and there is a noticeable trend towards individual travelers seeking cultural experiences rather than just sightseeing [4][5]. Group 2: Product and Service Innovation - Inbound tourists are increasingly looking for immersive cultural experiences, prompting tourism businesses to develop products that align with these preferences, such as integrating traditional Chinese cultural elements with modern experiences [5]. - The demand for personalized and diverse travel experiences is driving rapid iterations in inbound tourism products and services [5][6]. Group 3: Service Quality and Talent Development - Despite improvements in public service language environments and payment facilitation, there are still gaps in language skills among service staff, particularly in budget hotels, which affects communication with foreign tourists [6][7]. - There is a significant shortage of multilingual guides capable of providing deep cultural experiences, and service standards in emerging cultural districts need to be unified to enhance the overall quality of the inbound tourism supply chain [6][7]. Group 4: Infrastructure and Development - The development of surrounding areas of the Universal Beijing Resort is crucial for attracting more inbound tourists, with plans for new cultural and entertainment projects to enhance the visitor experience [8][9]. - Recommendations include improving accommodation, shopping, and dining facilities, as well as establishing direct public transport links to key hubs to facilitate tourist movement [9]. Group 5: Future Outlook - The Beijing inbound tourism market presents both opportunities and challenges, with potential for growth driven by the integration of culture, commerce, and tourism, alongside improved product offerings and support measures [10].