对话市政协委员安金明：深化文商旅体展融合，入境游应“从需求端提质产品供给”

Core Viewpoint - The Beijing inbound tourism market is experiencing a strong recovery, with a more diverse customer base and accelerated product and service upgrades, although challenges such as service guarantees and a shortage of multilingual tour guides remain to be addressed [1][4]. Group 1: Market Recovery and Growth - In 2025, Beijing is expected to receive 5.48 million inbound tourists, a year-on-year increase of 39%, and achieve tourism spending of 50.56 billion yuan, an increase of 44.7%, both setting historical highs [2]. - The customer structure for inbound tourism is becoming increasingly diverse, with emerging markets rising and a noticeable trend towards individual travelers seeking cultural experiences rather than traditional sightseeing [2][3]. Group 2: Product and Service Innovation - Inbound tourists are looking for deeper cultural immersion, prompting tourism businesses to innovate products that combine elements of Beijing's culture with leisure experiences [3]. - The demand for personalized and diversified travel experiences is driving the rapid iteration of inbound tourism products and services [3][5]. Group 3: Service Quality and Talent Development - There are still shortcomings in service guarantees for inbound tourism, particularly in language capabilities among staff at budget hotels, which may not fully meet the communication needs of foreign tourists [4][5]. - There is a significant shortage of multilingual tour guides capable of providing customized itineraries, and service standards across various cultural and experiential projects are inconsistent [4]. Group 4: Infrastructure and Experience Enhancement - The development of surrounding areas of the Universal Beijing Resort is ongoing, with new cultural and tourism projects being introduced to enhance the visitor experience and extend their stay [6][7]. - The integration of various tourism-related businesses around the Universal Resort is expected to meet diverse tourist needs and significantly boost consumption [7]. Group 5: Future Outlook - The Beijing inbound tourism market presents both opportunities and challenges, with potential for continued growth driven by the deepening integration of culture, commerce, and tourism, as well as improved product offerings and support measures [8].