Violet Foods LLC, a Portfolio Company of Amphora Equity Partners, Announces the Acquisition of the Muir Glen Brand
General MillsGeneral Mills(US:GIS) Businesswire·2026-01-27 11:00

Core Insights - Violet Foods LLC has acquired the Muir Glen brand of organic tomato products from General Mills, marking a significant expansion for the company [1][2] - The acquisition aims to enhance Violet Foods' product portfolio, integrating Muir Glen's organic offerings with its existing fresh-pack tomato products to better serve retail partners in the $5 billion+ U.S. tomato sauces and canned tomato market [2][3] Company Overview - Violet Foods is a leading manufacturer of fresh-pack tomato products with over 100 years of operations, known for brands like Don Pepino, Sclafani, and Fattoria Fresca [4] - The company holds the position of the 1 pizza sauce brand in the Northeast, indicating a strong market presence [2][4] Strategic Implications - The acquisition is described as transformative, combining Muir Glen's 35-year legacy in organic tomatoes with Violet Foods' expertise, positioning the company for accelerated innovation and growth [3] - Amphora Equity Partners, the private investor involved in the transaction, focuses on creating value through operational excellence and innovative growth strategies in the North American packaged food sector [5]

Violet Foods LLC, a Portfolio Company of Amphora Equity Partners, Announces the Acquisition of the Muir Glen Brand - Reportify