Core Viewpoint - The "Mixue" brand, operated by Mixue Group, has achieved a significant legal victory in Hong Kong against six companies that were found to infringe on its intellectual property rights by using similar names [1][4]. Group 1: Legal Proceedings - The Hong Kong High Court ruled on December 19, 2025, that the six defendant companies were guilty of trademark infringement [1]. - The court ordered the defendants to cease using names that include "Mixue" and to bear the legal costs associated with the case [1][4]. - The defendants, all private limited companies registered in Hong Kong, exhibited characteristics typical of "shadow companies," such as having similar names to Mixue Group and sharing the same registered addresses as their company secretaries [4]. Group 2: Brand Background - Mixue Group has been operating under the "Mixue" brand since 1999, focusing on the production and sale of fresh juice, tea drinks, and ice cream [3]. - The company first applied for trademark registration of "Mixue" in mainland China on March 31, 2009, and received approval on October 7, 2010 [3]. - Mixue Group has registered various forms of the "Mixue" trademark in mainland China, Hong Kong, and other jurisdictions, establishing a high level of consumer recognition [3]. Group 3: Infringement Claims - Mixue Group claimed that the six defendant companies aimed to mislead the public into believing they were associated with Mixue Group, constituting trademark infringement [3][4]. - The High Court found that the defendants did not respond to court summons or attend the hearings, leading to a presumption of acknowledgment of Mixue Group's claims [4]. - The court confirmed that Mixue Group has established goodwill and reputation associated with the "Mixue" brand, and the defendants' actions could lead to public confusion regarding the origin of their products [4].
蜜雪冰城胜诉：这6家“蜜雪冰城”，都是假的，不能再用！