洗发水“白发洗黑”是假，收“智商税”是真

Core Viewpoint - The rise of products claiming to turn white hair black is exploiting consumer anxiety, particularly among younger individuals experiencing premature graying, through misleading marketing tactics [2][3]. Group 1: Product Claims and Marketing Tactics - Numerous non-dye shampoos are marketed as capable of turning white hair black, often accompanied by dubious claims of effectiveness based on "real person" test data [2]. - The marketing language targets the emotional concerns of consumers regarding aging, creating a sense of urgency and desire to purchase these products [2]. - Despite the bold claims, experts assert that once hair emerges from the follicle, its color is fixed and cannot be altered by external treatments, with the only true method being dyeing [3]. Group 2: Regulatory and Ethical Concerns - Companies are aware of the misleading nature of their claims, as evidenced by the actual product registrations that only list basic functions like "cleansing" and "moisturizing," without any mention of hair color change [3]. - There is a clear conflict between product labeling and marketing claims, which raises issues of false advertising and potential violations of consumer rights [3]. - Regulatory frameworks, such as the Cosmetics Supervision and Administration Regulations, require truthful advertising and accurate labeling, yet these products appear to violate these standards [3][4]. Group 3: Impact on Market and Consumer Trust - The proliferation of such deceptive marketing practices undermines market order and harms consumer interests, necessitating stronger regulatory enforcement to protect consumers [4]. - The reliance on contract manufacturing for these products allows companies to distance themselves from the misleading marketing, further complicating accountability [3].