中消协公布2026年消费维权年主题：提升消费品质

Core Viewpoint - The theme for the 2026 National Consumer Rights Protection Year is "Enhancing Consumption Quality," aimed at strengthening consumer rights protection and meeting the growing demand for high-quality living among the populace, thereby contributing to high-quality economic and social development [1]. Group 1: Theme Significance - The theme emphasizes the responsibility of consumer associations to enhance consumption quality by improving supply quality, accelerating consumer rights protection, and optimizing the consumption environment, which will inject lasting momentum into high-quality economic and social development [4]. - The focus is on improving product and service quality, aligning with the central economic work meeting's priority of boosting domestic demand and addressing consumer aspirations for a better life [4]. Group 2: Consumer Rights Protection - The consumer associations are tasked with enhancing the effectiveness of consumer rights protection, adapting to new challenges posed by technological advancements and changing consumer needs [5]. - There is a call for the modernization of consumer rights protection efforts, including the promotion of the "National Consumer Association Smart 315" platform to facilitate efficient dispute resolution and enhance consumer confidence [5]. Group 3: Consumption Environment Optimization - The consumer associations are encouraged to foster a multi-faceted governance structure for consumer rights protection, integrating legal safeguards, government oversight, industry self-regulation, and consumer participation [6]. - Efforts will be made to address issues arising from new consumption patterns and technologies, ensuring a fair and orderly market environment [6]. Group 4: Key Work Arrangements - The consumer associations plan to promote the theme of consumer rights protection through various activities, including the "3·15 Golden Autumn Shopping Festival," which emphasizes integrity, quality, and consumer experience [11]. - There will be a focus on enhancing the capabilities of consumer associations, improving complaint handling processes, and utilizing digital tools to streamline consumer rights protection efforts [13][14].