TVB(HK:00511) Nan Fang Du Shi Bao·2026-01-27 13:41Core Insights - TVB and Modern Sky have signed a strategic cooperation agreement to enhance collaboration in content creation, artist development, and live performances, aiming to promote the synergy of Chinese music and film content [1][2] - The partnership is positioned within the context of the Greater Bay Area development plan, focusing on cultural innovation and regional cultural collaboration [2] Group 1: Strategic Collaboration - The collaboration aims to leverage the strengths of TVB in content IP, artist resources, and brand communication with Modern Sky's expertise in music production and youth culture operations [2] - Both companies plan to create cross-media and cross-regional cultural creative products with international dissemination potential, enhancing the cultural creative industry in the Greater Bay Area [2] Group 2: Cultural Impact - The partnership is seen as a significant step towards the integration of cultural resources and the collaborative development of the cultural and creative sectors in the Greater Bay Area [2] - Leaders from both companies expressed enthusiasm about the collaboration, highlighting the blending of different cultural narratives and the exploration of innovative paths in music and film [2][3]