Core Viewpoint - The article emphasizes the importance of providing scientifically-backed medical skincare products that genuinely improve people's lives, rather than being tied to high prices. The brand Yuze, under Shanghai Jahwa, exemplifies this commitment through its 23-year journey of research and development in collaboration with Ruijin Hospital [1][2]. Group 1: Brand Mission and Development - Yuze's mission is to bring medical skincare from laboratories to everyday households, addressing real skin health needs through evidence-based solutions [3][8]. - The brand's development is rooted in a deep understanding of patients' needs, particularly those suffering from skin conditions like eczema and psoriasis, ensuring that products are safe, effective, and sustainable for long-term use [3][8]. Group 2: Research and Collaboration - Yuze has established a unique "medical research fortress" by completing over 5,000 clinical studies and collaborating with more than 40 top hospitals across China [2][11]. - The brand's commitment to public welfare is evident through the establishment of the "Shanghai Jahwa-Ruijin Guangci Skin Disease Charity Fund," creating a positive feedback loop between patient needs, research, and product development [11][14]. Group 3: Product Innovation - The cornerstone of Yuze's product innovation is the "brick wall structure" theory, which defines the health of the skin barrier in terms of the quality of skin cells and intercellular lipids [15][16]. - Yuze's latest product, the Skin Barrier Repair Cream, is designed to meet the demands of extreme environments and post-aesthetic procedures, showcasing the brand's commitment to rigorous scientific validation [19][23]. Group 4: Traditional Medicine Integration - Yuze is exploring the application of traditional Chinese medicine, specifically the use of Artemisia annua, in skincare, aiming to modernize its benefits and expand its use beyond traditional applications [24][25]. - The collaboration with the Chinese Academy of Traditional Chinese Medicine aims to bridge the gap between traditional herbal knowledge and modern scientific validation, enhancing the efficacy of skincare products [25][26]. Group 5: Social Responsibility and Market Position - Yuze's 23-year journey reflects a commitment to scientific research and social responsibility, demonstrating that a successful brand must also contribute to public health and well-being [27]. - The brand aims to build a "skin health fortress" for Chinese consumers, emphasizing the importance of local resources and scientific research in establishing a self-sufficient technology system in the beauty industry [27].
用23年死磕老百姓用得起:一则国货“笨”故事