Core Viewpoint - The development of Beijing as an international consumption center is a significant strategic shift in national policy, moving from export and investment-driven growth to a focus on domestic demand and consumption leadership [1] Group 1: Economic Contribution and Trends - In 2025, final consumption expenditure contributed 52% to economic growth, marking consumption as the primary driver of China's economic development [1] - The consumer market is increasingly characterized by a younger demographic, with individuals aged 18-35 making up 58% of the consumer base, indicating a shift towards a more discerning and value-driven consumption logic [1] Group 2: National Brand Preference and Consumer Behavior - 85.79% of consumers prefer domestic brands, establishing a consumption pattern dominated by local brands, with a focus on younger generations and middle-income, highly educated groups [2] - The 2025 China Brand Global Trust Index (GTI) shows that Chinese brands have improved their net trust levels in developed markets, indicating a positive shift in consumer perception [2] Group 3: Recommendations for Enhancing Consumption Center - Beijing should avoid homogenization and instead leverage its unique cultural heritage and local resources to create a distinctive consumption ecosystem that blends tradition with modern trends [2] - The establishment of a Beijing National Trend Innovation Brand Incubation Center is recommended to accelerate the online and international processes of domestic products, promoting the integration of local culture and national brands [2] Group 4: E-commerce and Internationalization - Utilizing e-commerce platforms to facilitate direct sales of national trend brands and time-honored products can help overcome spatial limitations and enhance international visibility [3] - The integration of e-commerce platforms with government services is suggested to improve consumer access for international visitors, making the shopping experience in Beijing more convenient and appealing [3]
市政协委员刘静：联动国资国潮 拓展北京消费国际新空间
Bei Jing Shang Bao·2026-01-27 14:01