Amazon converting Fresh supermarkets, Go stores to Whole Foods locations
AmazonAmazon(US:AMZN) CNBC·2026-01-27 15:16

Core Insights - Amazon plans to close its Fresh and Go brick-and-mortar chains, marking a significant shift in its grocery strategy [1] - The decision follows a careful evaluation of the business and aims to better serve customers by converting some locations into Whole Foods Market stores [1] Investment Strategy - The closures are part of Amazon's effort to prioritize investments in other areas, indicating a strategic realignment within its grocery segment [2] - The company still intends to introduce other brick-and-mortar concepts, including a "mass physical store format" [2]