直达消费者与商户 商超消费券应纳入年度政策

Core Viewpoint - The current operational pressures on large and medium-sized supermarkets and the need to address the consumption demands of special groups require innovative development in physical retail, which should be supported by both short-term consumption stimulus and long-term policy empowerment [1]. Group 1: Consumption Stimulus - Strengthening supermarket consumption vouchers can further expand domestic demand and stimulate consumption, compensating for the shortcomings of bulk consumption subsidies and activating the daily consumption market [1]. - It is suggested that supermarket consumption vouchers should be included in annual consumption stimulus policies, ensuring that their funding accounts for no less than 10%-20% of the total consumption voucher funds [1]. - For special groups, it is recommended to issue exclusive supermarket consumption vouchers with denominations of 50-200 yuan, lowering usage thresholds by increasing subsidy ratios [1]. Group 2: Policy Implementation - To ensure effective policy implementation, it is proposed to utilize big data and blockchain technology to build a full-process regulatory platform to combat illegal arbitrage activities [2]. - Multi-channel promotion of successful regional experiences is recommended to enhance policy awareness and redemption efficiency [2]. - The emphasis is on strengthening policy support for the physical retail industry, aiding the transformation and upgrading of physical commerce, which can effectively address the challenges of high investment, long cycles, and high thresholds for enterprise transformation [2].