Will Higher Ad Revenues Aid Meta Platforms Stock in Q4 Earnings?

Core Insights - Meta Platforms' fourth-quarter 2025 results are anticipated to show significant growth in advertising revenues, projected at $56.85 billion, reflecting a year-over-year increase of 21.5% [1][10] Advertising Revenue Growth - The Zacks Consensus Estimate for advertising revenues in the Asia-Pacific region is $10.91 billion, indicating a year-over-year growth of 21.1% [7] - Advertising revenues in Europe, the United States and Canada, and the Rest of the World are estimated at $14.02 billion, $25.58 billion, and $6.98 billion, respectively, showing growth rates of 25.7%, 22%, and 24% [7][10] AI Integration and Performance - Meta's strategic focus on leveraging AI to enhance ad ranking and measurement is driving advertisers' return on investment, contributing to revenue growth [5] - The Advantage+ creative suite is gaining popularity, with a 20% sequential increase in advertisers utilizing its video generation features, which aids in optimizing ad creatives [6] User Engagement and Growth - The consensus estimate for Family Daily Active People (DAP) is expected to reach 3.57 billion for the fourth quarter of 2025, indicating strong user engagement across Meta's platforms [8]