Is Volume Growth the Next Real Test for Coca-Cola's Strategy?

Key Takeaways Coca-Cola has been prioritizing volume growth despite softer demand across its key markets.Premiumization and strategic pricing are central to Coca-Cola's long-term margin expansion.KO leverages product innovation, supply-chain optimization and bottler collaboration to support growth.The Coca-Cola Company (KO) has been witnessing lower volumes across its key markets, reflecting persistent consumer strain and weaker category trends. Despite this, the company is focused on delivering balanced to ...