2026第三届中国国际供应链促进博览会传播影响力报告-中国贸促会

Core Insights - The third China International Supply Chain Promotion Expo (referred to as "Chain Expo") was held from July 16 to 20, 2025, in Beijing, marking the first national-level exhibition themed on supply chains globally, with the theme "Linking the World, Co-creating the Future" [10] - The scale of the expo reached new heights, attracting over 1,200 domestic and foreign enterprises and institutions, with online and offline audience numbers exceeding 210,000, a 5% increase from the previous edition [10][60] - The event featured 172 foreign delegations, 2.2 times more than the last session, and facilitated over 6,000 cooperation agreements and intentions, with 152 new products, technologies, and services launched by exhibitors, a 67% year-on-year increase [10][12] Group 1: Event Overview - The expo emphasized "chain logic," enhancing the "Find Friends" model through big data and AI technology, achieving 24,000 precise matches between enterprises and professional audiences [10][12] - A total of 102 enterprises and institutions have already signed up for the fourth edition of the expo, reflecting a 50% year-on-year growth in participation [12] - The event was attended by notable figures, including South African Vice President and over 40 leaders from Fortune 500 companies, showcasing its international significance [10] Group 2: Media Coverage and Publicity - The event generated significant media attention, with over 268,723 related articles published online, marking a 34.8% increase from the previous edition [14][31] - Major media outlets, including central and local media, as well as industry-specific and foreign media, collaborated to cover the event, with over 2,000 journalists registered to attend [2][14] - The coverage highlighted the expo's achievements, cooperation results, and innovative features, establishing a strong narrative around China's pivotal role in the global supply chain [2][19] Group 3: Industry Impact - The expo featured six major industrial and supply chain service exhibition areas, with advanced manufacturing chains being a focal point, alongside balanced interest in digital technology and green agriculture chains [2][10] - Over 40% of the top 100 exhibitors were multinational companies, indicating a strong international presence and competition alongside domestic enterprises [2][10] - The event's success reinforced China's commitment to high-level opening-up and its role as a key player in stabilizing and promoting international trade and supply chain cooperation [2][10]