贵州刺梨企业“东进南行”抢滩省外市场

Core Insights - Guizhou's prickly pear industry is actively expanding into external markets, particularly targeting the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area, as well as Southeast Asia [3][5][10] Group 1: Market Expansion - The Guizhou prickly pear enterprises are implementing a strategy called "Eastward and Southward," which includes promotional events in regions like Cambodia and Guangzhou to showcase local products [3][5] - A significant milestone was achieved with the first bulk export of prickly pear juice to Malaysia, facilitated by the "One Code Guizhou" initiative, indicating a growing demand for the product in international markets [5][10] Group 2: Sales Performance - Guizhou Shanyang Fruit Group has been a pioneer in this market expansion, reporting a sales revenue of approximately 320 million yuan in 2025, with nearly 80% of sales coming from outside the province [7] - The Greater Bay Area accounts for about 30% of the company's sales, while the Yangtze River Delta contributes around 25% [7] Group 3: Collaborative Efforts - The collaborative efforts between enterprises and industry platforms are crucial for the prickly pear industry's growth, with Guizhou Prickly Pear Group signing its first order in Hangzhou and establishing partnerships with companies in Shenzhen [9][10] - The overall strategy involves a coordinated approach to market penetration, with a focus on both online and offline channels to enhance sales across various regions [10]