首付4.59万元买特斯拉，4.99万元买小米YU7……车企开打“金融战”，推7年低息购车，销售员：让更多人“上车”

Core Viewpoint - The introduction of 7-year low-interest financing plans by various electric vehicle manufacturers aims to stimulate market demand amid a competitive landscape and inventory pressure, although the actual benefits and impacts on industry dynamics remain to be validated [1][10]. Financing Plans Overview - Multiple brands, including Tesla, Xiaomi, Li Auto, and Xpeng, have launched 7-year low-interest financing options, extending traditional auto loan periods by 2 to 3 years [1]. - Monthly payments have significantly decreased due to longer loan terms, with Xiaomi's YU7 starting at 2,593 yuan, Xpeng's models at 1,355 yuan, Li Auto at 2,578 yuan, and Tesla's Model 3/Y/Y L at 1,918 yuan [1]. Brand-Specific Financing Details - Tesla offers two different 7-year financing plans with varying down payment requirements, where a lower down payment (around 15%) has an annual interest rate of 0.7% and an effective annual rate of 1.36% [4]. - Xiaomi's plan requires a minimum down payment of 20%, with an annual interest rate of 1% and an effective annual rate of 1.93% [5]. - Li Auto's financing varies by model, with some models offering interest-free payments for the first three years, while others have rates of 2.5% and 4.69% [5]. - Xpeng's plan applies to all models, requiring a minimum down payment of 15% with an annual interest rate of 1.5% and an effective annual rate of 2.86% [6]. Market Dynamics and Consumer Behavior - Sales personnel from various brands express differing opinions on the financing options, with some recommending shorter 5-year plans due to lower total interest payments compared to the 7-year options [7][9]. - The overall sentiment among sales staff is that the 7-year low-interest plans are designed to lower the barrier for consumers to purchase vehicles, although the effectiveness of these plans is still uncertain [9][10]. Industry Trends and Predictions - Recent data indicates a significant decline in retail and wholesale volumes in the passenger vehicle market, with a 28% year-on-year drop in retail sales and a 35% decrease in wholesale volumes [10]. - Investment firms predict a continued downturn in the Chinese passenger vehicle market, with expected declines in retail sales and overall vehicle sales in 2026 [10].