河北：提振消费政策显效 消费市场提质扩容
Sou Hu Cai Jing·2026-01-28 00:59

Core Insights - In 2025, Hebei Province's consumer market showed a stable and positive trend, with total retail sales of consumer goods reaching 15,483.2 billion yuan, a year-on-year increase of 5.6%, outpacing the national growth rate by 1.9 percentage points, ranking second in the country [1] Group 1: Consumer Market Performance - The implementation of consumption policies has effectively stimulated market demand, with the province's old-for-new policy leading to a total subsidy of 17.238 billion yuan, driving sales of 128.033 billion yuan [1] - Retail sales of household appliances and audio-visual equipment increased by 12.6%, furniture by 36.3%, and communication equipment by 41.1%, collectively accounting for 10.7% of retail sales in above-limit units, contributing 2.1 percentage points to growth [2] Group 2: Consumption Upgrade and Market Dynamics - The old-for-new policy not only boosted sales but also injected strong momentum into consumption upgrades, with retail sales of new energy vehicles growing by 7.8%, smartphones by 55.2%, and energy-efficient products by 91.6% [3] - The establishment of multi-format integrated consumption scenarios has become a new highlight, with 28 such scenarios attracting an average daily foot traffic of 19.52 million, a year-on-year increase of 9.43% [3] Group 3: E-commerce and Online Consumption - E-commerce in Hebei has rapidly developed, with online retail sales reaching 510.06 billion yuan, an increase of 8.9% [5] - The province has seen significant growth in logistics, with a total express delivery volume exceeding 10 billion pieces, making Hebei the fourth province in the country to achieve this milestone [4] Group 4: Community and Retail Innovations - Retail innovations at the grassroots level are advancing, with models like "restaurant-style fresh supermarkets" achieving annual sales of 520 million yuan [6] - The construction of convenient living circles is underway, covering approximately 410,000 residents, enhancing the accessibility of one-stop living services [6]