Group 1 - The core viewpoint is that platform enterprises must transition from being "traffic extractors" to "value co-creators" to address new challenges in the market and fulfill their public responsibilities [1][2] - The "traffic-first" approach has become a constraint on the healthy development of some platforms, leading to the neglect of public interests and the proliferation of low-quality content [1][2] - Examples of negative impacts include extreme content recommendations leading to harmful behaviors among minors and fraudulent practices damaging consumer rights, highlighting the need for platforms to balance commercial value with public responsibility [1][2] Group 2 - To solve these issues, platforms need to redefine their roles and acknowledge their quasi-public attributes, which include economic, social, and legal responsibilities [2][3] - Platforms should shift from a "one-way profit" model to a "value co-creation" model, collaborating with governments and other stakeholders to create win-win scenarios, such as services for the elderly [2][3] - Achieving value co-creation requires multi-party collaboration, with government playing a crucial role in establishing a public responsibility assessment system and incentivizing platforms that align commercial and social interests [3]
人民网三评“平台治理”之三:重视公共属性,瞄准价值共创