“跃马迎新，一路光明”光明乳业迎新发布会圆满落幕，多元布局开启马年新春鲜活篇章

Core Viewpoint - The event "Leap Horse to Welcome the New Year" held by Bright Dairy showcased the company's innovations in technology, cultural tourism integration, brand rejuvenation, and service upgrades, marking the beginning of a new chapter in high-quality development for 2026 [1][4]. Group 1: Product Innovations - Bright Dairy launched the "Wutong Tree Under" Shanghai limited fresh milk, emphasizing the integration of local culture and high freshness standards [11][13]. - The company introduced the "Love TA, Order Milk for TA 2.0" service, enhancing the delivery experience with electronic greeting milk cards, reflecting a commitment to consumer needs [8][6]. - The "As Real 10.0" high-protein Greek yogurt and "Youbei Muscle and Bone Fresh Milk" were highlighted for their innovative formulations, meeting modern consumer demands for health and nutrition [17][15]. Group 2: Brand and Cultural Integration - Bright Dairy initiated a cultural revitalization project in collaboration with the News Morning Post, focusing on the rejuvenation of time-honored brands through innovative marketing strategies [8][4]. - The company is launching a comprehensive cultural tourism project that connects consumers with the dairy production process, enhancing brand engagement [9][4]. Group 3: Leadership and Vision - Bright Dairy's leadership emphasized the importance of innovation and quality in navigating opportunities and challenges in 2025, aiming to strengthen the foundation for high-quality development [4][20]. - The company aims to continue its commitment to quality and innovation, contributing to the high-quality development of China's dairy industry [20].