追觅CEO俞浩否认打造个人IP

Group 1 - The core viewpoint is that the company, Chasing Technology, will not deliberately create a personal brand like Lei Jun or Liu Qiangdong, but aims to transition from a specialized brand to a national brand [1][2][3] - The founder, Yu Hao, emphasizes that as the company evolves into a national brand, societal expectations will increase, necessitating a broader understanding of the company from various perspectives [2][3] - To facilitate this transition, many employees have opened social media accounts to enhance public awareness and understanding of Chasing Technology [3] Group 2 - Yu Hao explains that while focusing on a specialized brand, the primary goal is to excel in product quality and technology, emphasizing product innovation and functionality [3] - As the company moves towards becoming a national brand, it will engage in broader marketing strategies, such as celebrity endorsements and collaborations with major events like the Spring Festival Gala to increase visibility [3] - Yu Hao asserts that personal branding is merely one method of communication, and if it does not align with the core objective of making the company known to the public, it is meaningless to create a false personal brand [2][3]