Hua Er Jie Jian Wen·2026-01-28 02:08Core Insights - The consumer survey conducted by Citi Research indicates that Pop Mart's user growth, repurchase loyalty, and IP appeal remain resilient despite market concerns about declining demand and secondary market price fluctuations [1][3]. Group 1: User Demographics and Behavior - 76% of respondents purchased Pop Mart products for the first time within the past year, with 45% being new customers in the last three months, particularly evident in markets like China and Japan [2]. - The survey shows that 34% of respondents buy Pop Mart products monthly, and 29% do so every three months, with 87% indicating they are likely to continue purchasing in the next three months [6][9]. - The average spending per respondent is highest in Australia at approximately $132, followed by China at $130, the US at $110, the UK at $108, and Japan at $95 [18]. Group 2: Market Dynamics and Purchasing Channels - Only 9% of respondents have purchased Pop Mart products through secondary markets, with the figure being just 2% in China and 15% in the US, indicating that official channels dominate consumption [10][13]. - The survey highlights that the "blind box" mechanism is crucial, with 80% of respondents valuing the element of surprise in their purchasing experience [19]. Group 3: IP Appeal and Product Preferences - LABUBU remains the most attractive core IP, with 47% of respondents owning LABUBU products, while other IPs like Twinkle Twinkle and Skullpanda show higher appeal in overseas markets than previously expected [14][17]. - The survey indicates that 93% of respondents plan to continue purchasing Pop Mart products, with 26% intending to increase their purchase frequency, driven by new series launches and limited editions [6][14]. Group 4: Consumer Satisfaction and Future Intentions - The demographic profile shows that 41% of Pop Mart users are aged 18-34, with a balanced gender distribution [20]. - High satisfaction levels are reported, with 54% of respondents being "very satisfied" and only 7% indicating they would not purchase again, supporting the brand's long-term loyalty [20].